ABOUT ME

Matt Watson

4x tech founder and CTO with 20+ years in software engineering. I co-founded VinSolutions (acquired for ~$150M), founded Stackify, and am the CEO of Full Scale.

I write Product Driven — a weekly newsletter on engineering leadership, hiring, and building software teams that ship.

MY BOOK

Product Driven

The Software Engineering Leadership Model for Product Thinking, Ownership, and Outcomes — Published 2025

Most engineering teams are busy — but they are not always building what matters. The problem usually is not technical skill. It is that engineers do not know what to build or why it matters.

The book lays out the Product Driven Model — five things that turn an engineering team into a real product team: vision, focus, clarity, ownership, and courage. Because done is not when the code ships. It is when the customer actually sees value.