How to Build Feedback Loops Your Engineers Will Actually Use
And Why Today’s the Day to Start
Today Product Driven finally hits the shelves. I spent 500-plus hours on this thing, yet the moment it goes live I’m reminded of a simple truth: shipping is only the halfway point. If the work doesn’t land with real users, it doesn’t matter.
That’s why Chapter 6 ends with a blunt mandate—build feedback loops, not distance—and why I want to give you a concrete playbook you can use before the congratulatory LinkedIn DMs roll in.
Why Loops Beat Gut Feel
When engineers never hear from customers, they default to assumptions, polish features no one asked for, and watch momentum fade. I’ve lived that drift myself, and the data is clear: job satisfaction plummets when developers can’t see the impact of their work.
More velocity won’t fix the void. Direction and dialogue will.
Even the most introverted coder perks up when they find out a bug fix shaved hours off someone’s workflow. The loop is motivation.
Four Simple Loops You Can Steal Today
1. Share the Tape
Record customer calls and slice out the ten-second clips where users light up—or swear in frustration. Drop those clips in Slack. Engineers absorb tone faster than a bullet-point summary.
2. Let Support Speak
Turn your support channel into a pattern detector, not a dumping ground. A five-minute debrief each sprint on recurring tickets surfaces problems specs never captured.
3. Rotate for Empathy
Once a quarter, put every developer on a lightweight on-call rotation. Nothing sharpens judgment like feeling the PagerDuty ping at 3 a.m. for code you wrote.
4. Involve Engineers Earlier
Invite at least one engineer to the discovery call before stories hit Jira. When they hear the why firsthand, they stress-test assumptions upstream instead of hacking around them downstream.
Pro tip: Start with whichever loop feels least threatening to your culture. Momentum beats a perfect rollout.
Why Today Is the Day to Start
Shipping the book is a milestone for me, but it’s meaningless if leaders don’t apply it.
The same is true for your product. A launch without a loop is just hope wearing a release badge.
Pick one loop above, run it with discipline for 30 days, and let me know what changes.
My bet: defects drop, morale rises, and your roadmap conversations start with insight instead of intuition.
Ready for more?
Grab Product Driven on Amazon.
Then go to productdriven.com/book and submit your order to get a TON of bonuses as the toolkit to implement the book.
Then queue up today’s special launch-day podcast where Craig Ferril and I unpack why great teams ask why before they say yes. We talk introverts, empathy, and the leader’s job in closing the loop. Get the episode here