Why Product Driven? Bridging the Gap Between Code and Business Value

After recording over 1,300 episodes of Startup Hustle and building multiple successful tech companies, I noticed something that kept me up at night: there's a massive disconnect between the people building technology and the businesses they're building it for.

And I'm not just talking about communication issues (though those are real). I'm talking about a fundamental gap in how we approach building products.

🎥 Want to dive deeper? Get the full discussion of the vision behind Product Driven and how it's addressing critical gaps in the tech industry on the Product Driven YouTube Channel.

The Truth Hit Me Like a Ton of Bricks

Let me tell you what I see happening in tech companies every single day. Developers are heads-down in their IDEs, obsessing over code quality, architecture, and technical implementations. And don't get me wrong - that stuff matters. But while they're perfecting their code, business leaders are in completely different meetings, talking about solving customer problems and meeting market demands. These two groups might as well be speaking different languages.

And here's the real kicker - nobody is effectively bridging this gap. We've created these silos where technical teams and business teams barely understand each other, let alone work together effectively. This disconnect is costing companies millions in wasted development hours and missed opportunities.

Why It Matters Now More Than Ever

The tech landscape has changed dramatically, and we're facing some serious challenges. Technical talent has never been more expensive - just try hiring a senior developer in today's market. At the same time, market pressures are forcing companies to build and ship products faster than ever before. Add in fierce competition from both established players and innovative startups, and you've got a perfect storm.

But here's what really keeps me up at night: we're still treating our developers like code machines instead of product builders. It's like having a team of master craftsmen but only letting them follow someone else's blueprints without understanding what they're building or why. This approach isn't just inefficient - it's completely unsustainable in today's market.

The Product Driven Mission

This isn't just another tech channel or podcast - trust me, the last thing the world needs is another generic tech show. Product Driven was born from a real need I've seen firsthand. We're building something different.

Think of us as your guide to bridging the gap between code and business value. 

We're creating practical training that helps developers understand the business context behind their work. We're providing guidance for leaders who want to better engage their technical teams but don't know where to start. And most importantly, we're building a community where product thinking comes first - where we can have real conversations about the challenges of building products that matter.

Why Us? Why Now?

I don't say this to brag, but after spending 20+ years in the trenches building SaaS products and helping hundreds of companies build their tech teams through Full Scale, I've seen pretty much everything that can go right (and wrong) in product development. We've had a front-row seat to how successful products are built, where teams typically stumble, and what actually works in practice - not just in theory.

The insights we've gained from working with companies of all sizes, from scrappy startups to established enterprises, have shown us patterns that nobody else is talking about. We're not just theorizing from the sidelines - we're sharing real, battle-tested strategies that we've seen work time and time again.

More Than Just Content

Product Driven isn't trying to be another generic tech channel. We're building:

• In-depth training courses

• Practical frameworks

• A newsletter with actionable insights

• Real-world case studies

• Community discussions

Our goal isn't to reach millions of subscribers. We're focused on providing high-quality, practical content for people building real products.

The Bottom Line

Every piece of software should solve a real problem. Every developer should understand why they're building what they're building. And every business should know how to bridge the gap between technical execution and business value.

That's why I created Product Driven. Because in a world where everyone's building software, we need to focus on building the right things, the right way, for the right reasons.