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Why Your Developers Should Talk Directly to Customers: Lessons from AWS

Mar 20, 2025

•

8 min read

Why Your Developers Should Talk Directly to Customers: Lessons from AWS

The surprising productivity hack that transformed this developer's impact and what it means for your engineering team...

Matt Watson
Matt Watson
Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)

Mar 18, 2025

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4 min read

Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)

The unexpected career superpower that's hiding in your developer mindset...

Matt Watson
Matt Watson
Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)

Mar 18, 2025

•

7 min read

Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)

The unexpected career superpower that's hiding in your developer mindset...

Matt Watson
Matt Watson
Why Your Most Logical Engineers Struggle with Ownership (And How to Fix It)

Mar 13, 2025

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4 min read

Why Your Most Logical Engineers Struggle with Ownership (And How to Fix It)

Ownership isn't a skill problem. It's an emotional intelligence problem.

Matt Watson
Matt Watson
Why Your Most Logical Engineers Struggle with Ownership (And How to Fix It)

Mar 13, 2025

•

8 min read

Why Your Most Logical Engineers Struggle with Ownership (And How to Fix It)

Ownership isn't a skill problem. It's an emotional intelligence problem.

Matt Watson
Matt Watson
Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership

Mar 11, 2025

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6 min read

Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership

Matt Watson
Matt Watson
Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership

Mar 11, 2025

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3 min read

Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership

Building successful software companies requires exceptional talent at every level.

Matt Watson
Matt Watson
Your Best Engineers Could Be Your Biggest Communication Liability (And How to Fix It)

Mar 6, 2025

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5 min read

Your Best Engineers Could Be Your Biggest Communication Liability (And How to Fix It)

Matt Watson
Matt Watson
Your Best Engineers Could Be Your Biggest Communication Liability (And How to Fix It)

Mar 6, 2025

•

2 min read

Your Best Engineers Could Be Your Biggest Communication Liability (And How to Fix It)

The same traits that make someone an exceptional engineer can sometimes make them a significant liability when it comes to team communication.

Matt Watson
Matt Watson
The Hidden Scaling Crisis Every Startup CTO Must Overcome

Mar 4, 2025

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6 min read

The Hidden Scaling Crisis Every Startup CTO Must Overcome

Matt Watson
Matt Watson
The Hidden Scaling Crisis Every Startup CTO Must Overcome

Mar 4, 2025

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3 min read

The Hidden Scaling Crisis Every Startup CTO Must Overcome

Let me tell you about a conversation I recently had with my friend Rachel that perfectly illustrates a crisis I'm seeing across the startup landscape.

Matt Watson
Matt Watson
The Second Mover Success Formula

Feb 27, 2025

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6 min read

The Second Mover Success Formula

Have you ever noticed how many "revolutionary" products actually weren't the first of their kind?

Matt Watson
Matt Watson
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Product Driven Newsletter

Product Driven Newsletter

Teaching tech companies and tech teams how to build better products and better teams with a product driven mindset


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