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Why Nobody Knows What Engineering Does

Jun 30, 2026

•

4 min read

Why Nobody Knows What Engineering Does

Your team ships constantly. The people who fund it still can't name a single thing it produced.

Matt Watson
Matt Watson
The AI Last Mile Is Actually the First Mile

Jun 23, 2026

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4 min read

The AI Last Mile Is Actually the First Mile

Anyone can build now. The work that decides whether it sells has to come first.

Matt Watson
Matt Watson
The pattern I see managing remote teams

Jun 16, 2026

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4 min read

The pattern I see managing remote teams

The accidental mistake engineering leaders make that turns a single remote team into a divided one.

Matt Watson
Matt Watson
AI Won’t Make You a 10x Developer

Jun 9, 2026

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5 min read

AI Won’t Make You a 10x Developer

Why ownership, culture, and knowing what to build matter more than the tools you buy.

Matt Watson
Matt Watson
Developers are Turning Into AI Vampires. I’m One of Them.

Jun 2, 2026

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5 min read

Developers are Turning Into AI Vampires. I’m One of Them.

Inside the addictive, high-adrenaline loop of running AI agents, and the cost of forgetting to touch grass.

Matt Watson
Matt Watson
How Karpathy Solved the #1 AI Problem

May 26, 2026

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6 min read

How Karpathy Solved the #1 AI Problem

A 65-line text file just became the most popular repo on GitHub. The reason it worked has very little to do with code.

Matt Watson
Matt Watson
Vibe Coding Entrepreneurs Don’t Scale

May 19, 2026

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4 min read

Vibe Coding Entrepreneurs Don’t Scale

AI is a killer prototyping tool. It still can't sell your product for you.

Matt Watson
Matt Watson
AI Killed the Backlog

May 12, 2026

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5 min read

AI Killed the Backlog

What's left is the work everyone has been avoiding.

Matt Watson
Matt Watson
AI Writes 100% of the Code. You’re Still Liable for 100% of It.

May 5, 2026

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5 min read

AI Writes 100% of the Code. You’re Still Liable for 100% of It.

Microsoft’s new DELEGATE-52 research is the clearest evidence yet that “AI-generated” is not the same as “approved.” Here’s what engineering leaders should actually do about it.

Matt Watson
Matt Watson
Software Developers Are Replacing Software Engineers

Apr 28, 2026

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5 min read

Software Developers Are Replacing Software Engineers

The engineering assembly line is getting replaced

Matt Watson
Matt Watson
AI Is Replacing Engineering Tasks, Not Jobs

Apr 21, 2026

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5 min read

AI Is Replacing Engineering Tasks, Not Jobs

If your engineers only did what they were told, Claude Code already does that better.

Matt Watson
Matt Watson
The 4th Generation of AI Software Engineering Is Here

Apr 14, 2026

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5 min read

The 4th Generation of AI Software Engineering Is Here

It has been hard to keep up with AI. Let's review how it has evolved.

Matt Watson
Matt Watson
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Product Driven Newsletter

Product Driven Newsletter

Teaching tech companies and tech teams how to build better products and better teams with a product driven mindset


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