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How I Vet a Technical Co-Founder

Jul 31, 2025

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2 min read

How I Vet a Technical Co-Founder

When a founder tells me they “just need a CTO,” my first question is which one.

Matt Watson
Matt Watson
What Kind of CTO Are You Becoming?

Jul 24, 2025

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2 min read

What Kind of CTO Are You Becoming?

Most CTOs don’t get hired into the role.

Matt Watson
Matt Watson
How to Build Feedback Loops Your Engineers Will Actually Use

Jul 17, 2025

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2 min read

How to Build Feedback Loops Your Engineers Will Actually Use

And Why Today’s the Day to Start

Matt Watson
Matt Watson
500 Hours, 20 Years: What I Learned Writing the Engineering Leadership Playbook

Jul 15, 2025

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2 min read

500 Hours, 20 Years: What I Learned Writing the Engineering Leadership Playbook

It’s here! The first copy of Product Driven!

Matt Watson
Matt Watson
When Engineers Aren’t the Bottleneck Anymore, Your Process Better Catch Up

Jul 10, 2025

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3 min read

When Engineers Aren’t the Bottleneck Anymore, Your Process Better Catch Up

We spent years trying to make engineers faster.

Matt Watson
Matt Watson
You Can’t Build for Users You Don’t Understand

Jul 3, 2025

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3 min read

You Can’t Build for Users You Don’t Understand

How Boddle's Product-Driven Approach Built Educational Games That Kids Ask Parents to Buy

Matt Watson
Matt Watson
The Feedback Ladder: From Code Review to Customer Insights

Jun 26, 2025

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2 min read

The Feedback Ladder: From Code Review to Customer Insights

I’ve worked with hundreds of developers over the years.

Matt Watson
Matt Watson
Product-Led Doesn’t Mean Feature-Rich

Jun 19, 2025

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2 min read

Product-Led Doesn’t Mean Feature-Rich

When most people hear “product-led growth,” they picture a slick, feature-packed app with a frictionless free trial and a viral loop baked into onboarding.

What It Means to Be an AI-Ready Engineering Leader

Jun 12, 2025

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3 min read

What It Means to Be an AI-Ready Engineering Leader

You don’t need to have a full AI roadmap.

If You’re Missing This, Your Best Engineers Are Quietly Checking Out

Jun 5, 2025

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2 min read

If You’re Missing This, Your Best Engineers Are Quietly Checking Out

No one announces it.

Manual Testing Is Too Slow. Scripted Testing Is Too Fragile. Here’s What’s Next.

May 29, 2025

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2 min read

Manual Testing Is Too Slow. Scripted Testing Is Too Fragile. Here’s What’s Next.

There’s a quiet war happening in QA right now.

Why Visibility Breaks Down as Engineering Teams Scale

May 22, 2025

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3 min read

Why Visibility Breaks Down as Engineering Teams Scale

You used to know everything.

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Product Driven Newsletter

Product Driven Newsletter

Teaching tech companies and tech teams how to build better products and better teams with a product driven mindset


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